Press & media kit

Resources for editors, journalists, and reviewers covering EFT tapping apps, mental wellness, or nervous-system regulation. We're happy to provide free press access codes, founder interviews (async or live), exclusive data briefs, and high-resolution screenshots.

One-line description

Coacalm is the EFT tapping app that measures your calm — you rate your stress before and after every session (SUDS, the 0–10 scale used in EFT research) and watch it ease over time. 160 sessions, 16 categories, live camera mirror, 5 languages.

By the numbers

• 160 guided audio sessions
• 16 categories, 10 sessions each
• 9 EFT acupressure tapping points (standard clinical protocol)
• 5 languages: English, German, Spanish, French, Chinese (Simplified)
• 1–30 minutes per session
• iOS (iPhone and iPad)

Boilerplate (50 words)

Coacalm is the EFT tapping app for iPhone that measures your calm. Users rate their distress on a 0–10 SUDS scale before and after every session — the same scale used in peer-reviewed EFT research. 160 guided sessions across 16 categories, optional on-device live tapping mirror, and full localisation in 5 languages. Available on the Apple App Store.

Why Coacalm exists

The EFT tapping category is dominated by apps with large libraries and aggregate marketing stats. Coacalm is built around a different idea: the most useful thing an EFT app can do is help you measure whether tapping is actually working for you. Every session asks you to rate your distress 0–10 before and after; every claim on the site links to the specific peer-reviewed study behind it. We'd rather you trust the small things than oversell the big ones.

Evidence summary

Coacalm cites real peer-reviewed studies for each mechanism it discusses. Highlights:

• Cortisol. Church et al. 2012 (24% drop after one hour of EFT) and Stapleton et al. 2020 (43% drop in a replication).
• Anxiety. Clond 2016 meta-analysis of 14 studies; Hedges' g = 1.23.
• PTSD. Church et al. 2013: 90% of veteran participants no longer met PTSD criteria after EFT. Sebastian & Nelms 2017 meta-analysis.
• Honest gaps.We're explicit on-site about where the evidence is weaker (vagus nerve / HRV, amygdala-specific effects, sleep).

Full citations: https://coacalm.com/science.

Founder

Tiago Cruz — founder and product lead. Based in the United Kingdom. Available for interview, podcast, or written comment.

Key facts

• Platform. iOS (iPhone). App Store listing: https://apps.apple.com/gb/app/coacalm-eft-tapping/id6752774587
• Pricing. 7-day free trial. $9.99/month or $49.99/year after (regional currency may vary).
• Category.Health & Fitness — wellness.
• Privacy posture. No advertising SDKs. No third-party analytics. The optional live mirror runs on-device and never records or transmits frames.
• Headquarters. United Kingdom.

Assets

High-resolution screenshots, logo files, and app icon available on request. Email coacalm2025@gmail.comwith the subject line "Coacalm media kit" and we'll send the full bundle.

For listicle editors

We're happy to provide:

• Free 6-month press access codes for you and a tester.
• A short data brief: anonymised SUDS-shift distributions across our user base.
• Founder quote or interview, async or live.
• An exclusive angle or embargoed feature, if useful.

Contact

Editorial enquiries: coacalm2025@gmail.com.